The value of the NCAA® Men’s College World Series to Nebraska’s economy has grown substantially, according to a study conducted by Creighton University economists Ernie Goss and Scott Strain. The event had an economic impact of $88.3 million and supported 1,103 year-round jobs in 2019, up from $63.7 million and 777 jobs in 2014.
The research commissioned by CWS of Omaha, Inc. in 2019, points to bars and restaurants, hotels, and entertainment and recreation as the industries most impacted by the College World Series. For bars and restaurants alone, the 2019 College World Series contributed $6.5 million in wages.
Since the move to TD Ameritrade Park Omaha, visitors from other states have increased while locals have also maintained strong support of the event. In 2019, 332,000 attended the CWS in person. The top five states of residence outside of Nebraska and Iowa were Arkansas, Texas, Alabama, Tennessee, and Michigan. The growing number of visitors from other states helped contribute to a total of $8.7 million in local and state tax revenue from the event.
The 2019 championship game between Vanderbilt and Michigan was the most-watched baseball game on ESPN for the year, including MLB games.
For more details on the study and to find out more about the CWS in the community, click here.